Beija London – Redefinition
Branding/Art Direction
2022
An art direction project for Beija London.
This campaign aims to unfold Beija’s brand concept of embracing all kinds of body shapes and build stronger connections between Beija and customers.
– Creative Director: Jerome Nicholson, Vivian Chuang, Peixuan Xie, Taoli Yang
– Photography: Justin Mak